Tesco Potraviny
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Task

Loyalty programmes are crucial marketing tools. This is especially the case when it comes to collecting data on people's shopping patterns, which can then be used to improve communication with different segments or even with individual customers. It also allows the retailer to provide far more personalised offers to boost customer retention and engagement. It was thus a logical step for Tesco to develop mobile apps for their loyalty programmes across Europe. We're delighted to have had the opportunity to cooperate with Tesco's Clubcard programmes to create apps for their markets in Ireland, Thailand, Malaysia, the Czech Republic, Slovakia, Poland, and Hungary.

And we didn't stop there. In line with retail apps' increasing popularity, we created Tesco shopping apps for all 7 of the countries listed above as well as Turkey. Always in pursuit of continuous improvement, we also developed two internal applications: InformApp and Sorter, which focus on checking stock availability and specific items' locations in Tesco's physical stores. Other apps created for Letňany Shopping Centre and Liberec Forum, both of which contain Tesco stores, have been the cherry on top of our cooperation.

TESCO CLUBCARD

Tesco Clubcard is one of the largest loyalty programmes in Europe, boasting more than 15 million members. The Tesco Clubcard app is available as a stand-alone application, or, for certain markets, as part of the retail app.

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Solution

We helped Tesco save time by developing a secure way to collect data directly from websites without the need for a mobile API. Our parsing algorithm provides all the features of the website and adjusts perfectly to fit all smart devices. You can navigate the entire shopping process easily, find the best deals, make last-minute changes to your order, and choose your delivery time. Using the Clubcard app, customers can collect loyalty points and redeem them against their next purchase. Tesco apps can also create targeted push notifications for specific customers based on their individual shopping habits and preferences.

Thanks to adastra.one, we have a solution that has simplified and streamlined our requirements in the ever-changing and fast-paced mobile app market. We needed to offer our customers a flexible solution that's fast, secure, and easy to use across multiple platforms. adastra.one (formerly Anywhere Mobile Apps) delivered above and beyond the brief and exceeded all our expectations.

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Agency adastra.one (ex Anywhere Mobile Apps) brought us a solution for a mobile application that streamlined our requirements in an ever changing fast paced market. We needed a flexible solution that was fast, secure and simple to use for our customers across multiple platforms. Without exception, they delivered over and beyond.

Andrew Matheson, Service Delivery & Infrastructure Manager at Tesco Ireland

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Tesco Potraviny
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